Teaching

Below is a list of the courses I have taught.

Marketing Management (BBA 2025-2026; CUNEF Universidad)
Market Research and Data Analysis (BBA/Dual-degree BBA 2024-2025; CUNEF Universidad)
Quantitative Methods I (Teaching Assistant; Master of Research Methodology in Management Science; IE Business School)
Knowing the Market and the Consumer (Teaching Assistant; MIM, IMBA; IE Business School)
Final Year Project supervision (22 undergraduate projects; since 2023)

Research

Below, you’ll find my writing organized by publication type and year. For questions on any specific publication, feel free to send me an email.

Somasundaram, J., Zimmermann, L., & Pham, Q. D. (2026). Leveraging Rational Addiction Theory to Reduce Mobile Usage. Journal of Marketing, 00222429251405841.

[TITLE REDACTED]. With Jeeva Somasundaram and Laura Zimmermann. 2nd round R&R at Journal of Public Policy and Marketing. Method: field experiment. Job Market Paper.
[TITLE REDACTED]. With Konstantina Tzini and Antonios Stamatogiannakis. Under review at Journal of Applied Psychology. Method: experiment.

Below is a list of my participation in Conferences, Seminars, and Academic Services provided in the past years.

Association for Consumer Research (ACR) Conference, Washington D.C., United States. Oct 2025.
European Marketing Academy Conference (EMAC), Madrid, Spain. May 2025.
9th Mediterranean Consumer Research Symposium, SDA Bocconi School of Management, Italy. Dec 2023.
European Decision Sciences Day, Nova SBE, Portugal. Sep 2023.
Subjective Probability, Utility, and Decision Making Conference (SPUDM), University of Vienna, Austria. Aug 2023.
European Academy of Management Conference (EURAM), Trinity College Dublin, Ireland. Jun 2023.
2nd Risk, Uncertainty, and Decision (RUD) Doctoral Consortium, IE Business School, Spain. Nov 2021. Runner-up award.

I have served as a regular reviewer at the following journals: