Below, you’ll find my writing organized by publication type and year. For questions on any specific publication, feel free to send me an email.

Published Papers

• Somasundaram, J., Zimmermann, L., & Pham, Q. D. (2026). Leveraging Rational Addiction Theory to Reduce Mobile Usage. Journal of Marketing, 00222429251405841.

Under Review

• Dual-target Interventions. With Jeeva Somasundaram and Laura Zimmermann. 3rd round R&R at Journal of Public Policy and Marketing. Method: field experiment. Job Market Paper.

Working Papers

• Digital Addiction Interventions. With Jeeva Somasundaram and Laura Zimmermann.
• Heuristics Use Alignment at the Workplace. With Konstantina Tzini and Antonios Stamatogiannakis.

Other Projects

• Number Cognition Differences across Roles/Resource Types. With Antonios Stamatogiannakis, Konstantina Tzini, and Madeline Ong. Data collection in progress.
• Sustainability Communication at the Workplace. With Antonios Stamatogiannakis, Laura Zimmermann, Jeeva Somasundaram, and Arsham Ghodsinia. Pilot data analysis in progress.

Below is a list of the courses I have taught.

• Marketing Management (BBA 2025-2026; CUNEF Universidad)
• Market Research and Data Analysis (BBA/Dual-degree BBA 2024-2025; CUNEF Universidad)
• Quantitative Methods I (Teaching Assistant; Master of Research Methodology in Management Science; IE Business School)
• Knowing the Market and the Consumer (Teaching Assistant; MIM, IMBA; IE Business School)
• Final Year Project supervision (22 undergraduate projects; since 2023)

Below is a list of my participation in Conferences, Seminars, and Academic Services provided in the past years.

Selected Conference Presentations

• Association for Consumer Research (ACR) Conference, Washington D.C., United States. Oct 2025.
• European Marketing Academy Conference (EMAC), Madrid, Spain. May 2025.
• 9th Mediterranean Consumer Research Symposium, SDA Bocconi School of Management, Italy. Dec 2023.
• European Decision Sciences Day, Nova SBE, Portugal. Sep 2023.
• Subjective Probability, Utility, and Decision Making Conference (SPUDM), University of Vienna, Austria. Aug 2023.
• European Academy of Management Conference (EURAM), Trinity College Dublin, Ireland. Jun 2023.
• 2nd Risk, Uncertainty, and Decision (RUD) Doctoral Consortium, IE Business School, Spain. Nov 2021. Runner-up award.

Invited Research Seminars

• National Economics University (Hanoi, Vietnam) - August 2025

Academic Services

I have served as a regular reviewer at the following journals:

• Behavioural Public Policy
• Internet Research
• Nature Humanities and Social Sciences Communications